
Indian cricket’s Pakistan problem: Can you monetise patriotism? | Cricket | Al Jazeera

The Complex Relationship Between Indian Cricket and Pakistan: A Financial and Political Dilemma
The relationship between Indian cricket and its long-standing rival, Pakistan, is fraught with contradictions. While India officially refuses to engage in bilateral cricket with Pakistan due to national security concerns, it continues to participate in multilateral tournaments where both teams face off. This raises a critical question: can patriotism be monetized in the world of cricket? The Board of Control for Cricket in India (BCCI), the International Cricket Council (ICC), and various political figures must confront the uncomfortable duality of their actions.
The Business of Cricket
Cricket in India is not merely a sport; it is a multi-billion dollar industry that generates significant revenue through viewership, endorsements, and advertisements. The financial stakes are too high for the Indian cricket establishment to ignore, especially when it comes to matches against Pakistan. The BCCI has found a way to navigate the complexities of nationalism and commerce by allowing cricket to serve as a rare avenue of contact between the two nations. However, this arrangement is fraught with hypocrisy, as the dedication of victories to soldiers and victims of terrorism serves as a moral cover for what is fundamentally a business transaction.
Despite the ban on cultural exchanges with Pakistan, cricket remains an exception, justified under the guise of multilateral obligations and commercial necessity. This duality of purpose—where cricket is both a battlefield for national pride and a lucrative enterprise—creates an untenable situation. The dedication of wins to the armed forces does not resolve the contradictions; rather, it exposes them further.
The Pressure to Compete
India’s reluctance to engage in bilateral cricket with Pakistan has not prevented the two teams from meeting in ICC tournaments. The financial implications of such matches are immense, prompting accusations that BCCI officials, including Jay Shah, have pressured the Indian team to play against Pakistan despite internal hesitations. Sanjay Raut, an Indian Member of Parliament, has publicly alleged that Shah’s influence has turned these matches into obligations rather than choices, further complicating the narrative surrounding patriotism and sport.
In contrast to the Indian approach, other countries have taken a more consistent stance regarding political issues in sports. For instance, several Muslim-majority nations have boycotted matches against Israeli teams, accepting the financial consequences of their political beliefs. They demonstrate a clarity of purpose that is lacking in the Indian cricket establishment, which continues to profit from its contradictory stance.
The Symbolism of Matches
The spectacle surrounding India-Pakistan matches has been amplified by broadcasters and advertisers, who market these encounters as pivotal moments that could determine the fate of nations. However, the reality is that these matches are primarily about sponsorship deals rather than sporting merit. The symbolic gestures that accompany each victory, such as dedicating wins to the armed forces, only serve to deepen the theatricality of the event. In a recent match, Indian players notably refused to shake hands with their Pakistani counterparts, further illustrating the disconnect between the sport and the politics surrounding it.
The Indian public’s reaction to sporting encounters with Pakistan also reveals a troubling double standard. While individuals in various sectors face backlash for collaborating with Pakistanis, cricketers are celebrated for their victories against the neighboring nation. This selective glorification highlights a calculated exploitation of national sentiment, where the sport is used to project a particular image of patriotism.
A Call for Consistency
In light of these contradictions, India faces a pivotal choice: it can either completely refuse to play Pakistan in all formats, including ICC tournaments, or it can commit to treating cricket as a sport devoid of political undertones. The former option would align actions with words but would come at a significant financial cost. The latter would require removing the symbolic dedications and political rhetoric that currently accompany the game.
The ongoing rivalry between India and Pakistan has evolved over the years, with India enjoying a competitive advantage in recent encounters. The excitement that once characterized these matches has diminished, yet the hype remains, driven by commercial interests rather than genuine sporting competition. If cricket continues to be treated as a vehicle for political expression, it risks losing its essence as a sport.
Conclusion
Ultimately, the relationship between Indian cricket and Pakistan illustrates the complexities of navigating national sentiment and commercial interests. The BCCI and ICC must confront the reality that cricket cannot serve both as a battleground for political posturing and a thriving business enterprise. The current approach, which attempts to balance these two conflicting interests, is unsustainable and undermines the integrity of the sport.
Key Facts
– India officially refuses to engage in bilateral cricket with Pakistan, citing national security concerns.
– Cricket remains the only avenue of contact between India and Pakistan, despite a ban on cultural exchanges.
– Financial stakes in matches against Pakistan are significant, influencing decisions made by the BCCI.
– Accusations have surfaced regarding pressure from BCCI officials to ensure matches against Pakistan occur.
– The sporting value of India-Pakistan matches is often overshadowed by commercial interests and political symbolism.
Source: www.aljazeera.com